Haverland Carter LifeStyle Group
E. DeAnn Eaton
Chief Executive Officer
E. DeAnn Eaton, CPA, MBA, Chief Executive Officer, began as Controller for La Vida Llena in 1994, was promoted to Chief Financial Officer in 1999 and to Chief Executive Officer in 2011. Prior to joining La Vida Llena, Ms. Eaton was the Controller for The New Mexico Educational Assistance Foundation, a firm with approximately $500 million in bonds outstanding during her time as Controller. Ms. Eaton has been an adjunct accounting professor for 21 years at two local colleges. Ms. Eaton received a Bachelor’s in Business Administration, with a concentration in Accounting, from Bethany College in Lindsborg, Kansas, and a Master’s of Business Administration from the College of Santa Fe in Albuquerque, New Mexico. In addition, she holds a Qualifying Real Estate Broker’s license in New Mexico.
Chief Financial Officer
Andre Hawkins, CPA, Chief Financial Officer, joined La Vida Llena in November 2011. Before joining La Vida Llena, Mr. Hawkins worked five years at Air Force Village, a continuing care retirement community in San Antonio, Texas, where he served as the Treasurer & Chief Financial Officer and Controller. He also held accounting management positions with Texaco Inc. and Alcoa Fujikura Ltd. and has worked in public accounting. Mr. Hawkins holds a Bachelor’s in Business Administration, with an emphasis in Accounting, from Western Michigan University in Kalamazoo, Michigan.
Corporate Director of Sales and Marketing
Dave Walbright, Corporate Director of Marketing, joined La Vida Llena in January 2012. Mr. Walbright previously worked at Life Care Service Corporation in Des Moines, Iowa as a marketing and sales specialist. Mr. Walbright has a career of over 30 years in marketing and sales for senior living communities. He worked at National Church Residences, the nation’s largest non-profit provider of low income senior housing, and was Vice President of Marketing and Sales at First Community Village, both communities being located in Ohio. His experience includes pre-sale of communities under development in Ohio and Maryland, redevelopment of older communities in Washington, D.C. and Ohio and marketing analysis of communities in North and South Carolina. Mr. Walbright has also worked with consulting companies, headquartered in Des Moines, Iowa and Irving, Texas, which collectively manage communities in over thirty states.
Corporate Director of Human Resources
Lynne Carlberg joined La Vida Llena as Corporate Director of Human Resources in 2014. Ms. Carlberg brings over 20 years of recruiting and human resource expertise from government and commercial contracting environments. Her focus has been in the fields of environmental safety and remediation, civil engineering, and information technologies. Prior to joining La Vida Llena, Ms. Carlberg served as Senior Human Resources Generalist at Los Alamos Technical Associates corporate office in Albuquerque, NM. She earned her Bachelor’s degree in German Studies from the University of New Mexico in Albuquerque, NM, and holds a Professional Human Resources Certification (PHR).
Corporate Director of Community Development
Mark Goodman joined Haverland Carter LifeStyle Group in October 2017 as the Corporate Director of Community Development and his duties will include serving as chair of the Haverland Carter LifeStyle Group Corporate Community Outreach Committee. He most recently served as The Very Reverend Dean Mark Goodman at St. John’s Cathedral in Albuquerque, New Mexico for ten years, having been elected in 2007. He also most recently served on the board of directors for Haverland Carter LifeStyle Group. Mr. Goodman attended Oklahoma University in 1976 and received his Bachelor’s Degree in Botany. He pursued advanced degrees in botany, working briefly in that field before attending the General Theological Seminary in New York City where he earned his Master of Divinity in 1991. He was recently named a Fellow of Sinai and Synapses, an ecumenical and interreligious organization which seeks to promote research and dialogue into the interface between Science and Religion. He currently serves on the board of directors for the All Faiths Children’s Advocacy Center here in Albuquerque, and has served with a number of other boards.